This is a common question which most business owners have when they are searching for SEO services provider for their website. They would like to know what really happens behind the screen of an SEO company, what are the monthly activities they do and how can SEO company really help them succeed. We will answer all these questions one by one. Before we see what SEO company do let us first understand how SEO works and what is SEO?.
Search Engine Optimization (SEO) first came into existence about twenty years back in the early 2000s. As of 2019 SEO revolves pretty much around google as its the most used search engine. SEO is considered as an art and science because it involves improving technical website issues, long with producing good content for your business and UX/UI Design. SEO is the process of getting quality visitors to your website by increasing traffic and helping in get more leads, sales, customer acquisitions and reach your business goals.
Google earns more than $100 billion every year from AdWords and its advertising networks. Adwords is just 30% of the total search results, the remaining 60% plus results are pure organic results, we can estimate how big these 60% results will be worth. We can rank on these positions if we understand SEO or hire a good SEO company to help you rank well on google. 93% of all the purchases globally start with online research. SEO plays a very important role in convincing consumers to buy products/ services from your company. Unlike Adwords where big companies dominate higher positions, using seo you can rank above bigger competitors if you have what it takes to implement a good SEO strategy.
Google and other search engines have web crawlers, which will crawl all the websites available on www and store them in their servers in a structured format called the index. Google’s web crawler is called Googlebot.
Let me explain with an example above a person searching for a cosmetic dentist in san francisco. Once that person types in the keyword in search bar ” cosmetic dentist san francisco ” google will search for the most relevant websites which has this information and which is based in san francisco. Google will get back with many results first one being the Yelp website which has reviews about cosmetic dentists, the second one is a dentist website who is practicing dentistry in san francisco area cosmeticdentistryassociates.net and third one sanfranciscoaestheticdentistry.com which is also a dentist website.
When a search is performed google considers content relevancy, location, language, website age, device from which the person is searching etc and then give search results which will help serve the intent of the person who has searched the query. Google has hired the brightest minds around the world who work on building algorithms that serve the purpose of its search engine users. SEO is an integral and most important part of digital marketing. As the market share of digital marketing increase so does SEO and its future.
Now let’s see
There many things an SEO Company does on a monthly basis when they signup a client. It is very important for clients to understand what are the SEO activities and what support is required from the client’s side to make an SEO campaign successful. Below are some common activities which normally exist in a good SEO company.
This is the initial phase of SEO campaign where SEO companies try to understand what is the current status of a client’s website. SEO consultants normally use SEO audit tools followed by manual analysis of these reports combined with their expertise. Some of the findings of these SEO audits will be as below:-
Once SEO Audit is complete SEO companies with discussing with clients about the current status of their website their shortcoming and a roadmap for the next few months. The initial phase of SEO campaign is complete with an SEO Audit.
Now let’s see below which are the next steps involved in SEO campaign in detail below
In this phase, all the technical shortcoming of SEO audit is addressed. Below are some of the best practices to be followed for On-page SEO.
Since we have understood what SEO companies normally do On-page of websites now let’s understand what happens Off-page in SEO.
Both the above-mentioned On-page and Off-page activities are performed on a monthly basis. These activities are reviewed for the performance and based on the output they are improvised and reimplemented.
There are tons of SEO consultants and SEO companies that are in the market, so how do we choose which of them is better and who can deliver to your specific SEO needs. Below we have some tips to choose an SEO Company.
Past Performance: The first main criterion while selecting an SEO company is their past performance with their existing clients. How they have served their past clients, their case studies based on activities performed, KPI [ Key performance indicator graphs ], ROI metrics, etc.
Service Sector: It’s very difficult for SEO companies to have worked in all sectors. So its important to choose an SEO agency that has experience in your sector, for example, like if you’re a dentist its very important for an SEO agency to have worked on the dentist earlier because it will help them understand major players in your sectors, important forums blogs etc.
Local SEO /National SEO / International SEO: It’s very important for you to know whether you need Local SEO – promote your website locally, or if you need National SEO where you will promote your website at the national level or if you need international SEO where your website needs to rank across multiple countries. Based on these needs you need to select a company which is good at what you need.
Budget: There are many SEO companies who have just a 2 – 4 person team and there are some who have more than 100 people in their team. Based on team size and expertise each SEO company has its own starting slab to take up projects, just see which of these companies meets your budget.
As we have seen above on how to choose an SEO company for your business now let’s see how not to choose an SEO company.
Review/Toplist Sites: Don’t use review sites or Toplist sites because most of them are biased. Since Google loves reviews, these sites rank higher when you search for best SEO companies or top 10 SEO companies but the fact is most of these sites display listing based on who pays them more. Even if a company is new and they buy listing from the review sites they get sponsored on top. So avoid these sites.
No 1 SEO ranking guarantee: If an SEO company is promoting themselves that they can help you rank on #1 position on google then try avoiding them. No company in the world can assure #1 position as google algorithm keeps on changing. Ranking in top 3 or ranking in Top 10 is a more realist way of an ideal SEO agency.
Black Hat Method: If some companies say they have grey and black hat methods and they can fool google avoid them. It’s a fake company.
Immediate Results: If some companies say they can rank you overnight or within a few days or weeks avoid them as SEO is a process related to time. At least 2 to 3 months is required for any good SEO agency to show you results.
Conclusion: We have explained in detail what does an SEO company does and how to choose a good SEO company. If your a business and you need help with SEO Services and WordPress development services pls connect with us. We have 9+ years of experience in providing result-oriented SEO services.
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