Nearly 9 out of 10 people will search your company online before considering doing business with you. Whether you’re a B2B or a B2C company, your online reputation is as important as your brand perception and value in your customers’ minds. If any negative information comes up on the first or second search engine results page, there is a chance of losing out on potential customers. With online reputation management, we can monitor, discover and react to any information on the internet that may be hurting your brand image. Our services are a combination of proactive and reactive efforts to influence consumer perception of your company or brand in the digital realm.
Why ORM Matters for Your Business?
We analyze the nature and the extent of the damage online as we map your negative content. We go through the first few pages on google to see how your brand is presented online on different and based on our assessment we plan our strategy.
We then study the existing positive content resources and formulate a creative content strategy around the negative search results. We use quality content with google loves to rank higher related to your brand name.
Our technical and creative teams work together to implement steps that can integrate and push the positive results at the top of search engine rankings. We also publish stories that help in gaining authority and rank above your negative comments.
We set defined objectives to direct your search. Our team constantly recognises that consumers are thinking about your brand by analysing every aspect of your business. For instance, if you’re a retail store, you should know what people think about the customer service, the fashion collection, the ambience of your store, pricing, and how your apparels compare with your competitors.
By understanding the past performance of your business and competitors, we can set benchmarks for the future. We use tools like AHREFs, Google Console, SEMRush, etc.
We continuously monitor the climate of your online brand. Based on your branded keywords, we set aside some time every week to conduct in-depth social media and SERP analysis. With real-time monitoring, we can catch negative comments instantly and act upon them.
We also gather information about changing consumer perceptions and sentiments related to your brand and your competitors. This helps you compare the shift in brand perception as per the benchmarks we set in step 2.
Lastly, we analyse all the data and make necessary recommendations for online reputation management. This can involve changes in marketing, product development, communications, etc. for better results.
Let us monitor, protect and repair your online reputation with our exceptional knowledge and expertise. Contact us to discuss your online reputation challenges.